New thinking to meet the new changes wardrobe enterprises must advance with The Times
In the ever-changing era background, with the continuous development of the industry, wardrobe brand in the environment is changing with each passing day. In this environment, wardrobe enterprises must not stand still, want to adapt to the changing economic development environment, wardrobe enterprises must advance with The Times, with a new thinking to meet new changes.
The iterative thinking
The Internet has entered its heyday in China, and many Internet thinking patterns are subtly influencing the development of traditional industries, including iterative thinking. Iterative thinking means that the market allows the product to have shortcomings, but does not allow the existence of these loopholes, the brand needs to improve their products in continuous iteration, in short, that is to ask wardrobe enterprises to constantly upgrade the product version.
Current chest course of study product is homogenous change serious, the design lacks new idea, brand sale mode also is close likeness. Many problems make the brand has to take the price as the competition focus, and during the industry shuffle, the price alone as the competition is not enough, these lack of competitiveness of the brand will still be eliminated. So in order for businesses to survive and thrive again, innovation is needed.
However chest industry seeks innovation is not easy, because this is a few enterprises, seek innovation through crossover. The so-called cross-border thinking refers to an innovative way of thinking that looks at problems from multiple perspectives, perspectives and fields and proposes solutions. However, the market is changing and without innovative breakthroughs, even international brands like nokia will be eliminated from the market.
The so-called emotional, that is, the audience's perception of the brand. For example, when I see KFC, I will immediately think of uncle sanders' amiable smile and KFC staff's meticulous service. In fact, these perceived points are the concrete manifestation of enterprise emotional thinking. Likewise, wardrobe companies can infect audiences in this way. For example, pay attention to store image design, give its brand unique temperament; Or to strengthen the service awareness of the shopping guide, so that customers can experience the general feeling of home or "god" like experience; Set up a lot of experience stores, comprehensively from the perspective of users, let them feel comfortable to experience and consume. Many of these details, in fact, from an emotional perspective to convey the brand's humanistic care for consumers. "When there is caring, there is emotional interaction, and emotional interaction is an important factor in promoting buying behavior.
The brand of thinking
"Fans" is the push hand of the brand, "users" is the maintenance of the brand, no fans of the brand will die out. It is not hard to find that most of the loyal fans are the most professional, enthusiastic and picky group. Once they find a product with high cost performance, they will not only become the buyers of the brand, but also become self-conscious promoters, and even help the brand to promote for free. Wardrobe enterprises need to pay attention to the accumulation and cultivation of their own brand fans, whether it is WeChat, micro blog or other BBS community, should develop brand position, use virus marketing, the brand free to promote out, and not like before to do a hammer deal.
There is no doubt that good looks can always attract the audience's eyes in the first time, especially in this era of face-watching. It's not just people, it's products. Beautiful, fashionable and high-end products are generally popular favorites. So, when chest enterprise is paying attention to product appearance design, apply intuitive thinking more, think how to go up from the exterior immediately the eyeball of the user is attracted. In addition, also should pay attention to combining the development trend of social development and design, for example, market consumption subject wardrobe is now turning to 80, 90, after the 80, 90, after the group preferred in the wardrobe of fashion and contracted style, so, enterprises should pay attention to this kind of style of product research and development, firmly seize the young market.
Whether companies are willing to accept it or not, the world will only move towards greater openness and sharing. Therefore, wardrobe enterprises to adapt to the changing environment of economic development, still need everything from consumers, seeking truth from facts, to meet consumer demand, improve product quality, in order to be based on the future, in the market to get a larger space for development.